
The South Florida Chapter was represented this year by seven members at the National Conference in New Orleans. Like the most gracious Southern hostess, New Orleans greated attendees with a genuine hospitality and singular flair. The city’s intricate mélange of cultures created a chameleon destination; with so many aspects to its character, the city truly offers something for every type of visitor, appeal to every interest, and fulfill every agenda with equal enthusiasm.

The opening Keynote speaker Richard Florida motivated members with his slant on how business and life in general has evolved over the years. Richard Florida researches, writes, and consults with government leaders on fundamental societal and economic shifts driving future design and construction development and is the author of the best-selling book The Rise of the Creative Class: How It's Transforming Work, Leisure, Community, and Everyday Life.
Florida's theory centers on companies establishing operations in an area to tap into its "creative class," those individuals in business who create and develop ideas. It also addresses the creative class's desire for a holistic quality of life, versus a life focused solely on economic gains. Successful communities will develop an appealing environment that draws and retains this creative class, with less emphasis on direct development of companies.

Thursday evening was highlighted as members enjoyed themselves at the famous House of Blues. Rockin' Dopsie Jr. and The Zydeco Twisters, "The Royal Family of Zydeco," rocked the legendary House of Blues in an exclusive concert for Build Business attendees. Our not-so-shy Jeff Zalkin and Juli Edwards took to the stage like pros and joined in the fun.

Friday's Keynote speaker Reed Kroloff, Dean of the School of Architecture, Tulane University delighted the audience with his witty comments concerning the value of design as a community asset. Current dean of the Tulane University School of Architecture, former editor-in-chief of Architecture Magazine, Rome Prize fellow, and principal of Reed Kroloff Design Services, Reed Kroloff is one of the leading voices in the world of professional design. In addition to his own design work, Kroloff serves as a consultant for design competitions throughout the world, awarding some of the country's most coveted architectural projects.